California and Multivan Pre-order
Sr. Frontend Developer
2 Months
about project
California & Multivan Pre-Order Platform
End-to-End Digital Purchase Experience for Volkswagen Australia
This project involved designing and developing a complete pre-order journey for Volkswagen’s California and Multivan 6.1 models—transforming a traditional dealership process into a seamless digital experience.
The platform allows users to select location, configure vehicles, choose dealers, and securely place deposits online, delivering a modern, conversion-focused automotive buying flow.
Project Objective
- Highlights multiple vehicle variants with storytelling
- Seamless experience across devices
- Drives engagement and lead generation
- Aligned with Volkswagen brand guidelines
About the Project
- Simplified vehicle booking process
- Premium on-brand digital experience
- Real-time configuration and pricing
- Direct online conversions (deposit payments)
The experience was structured as a step-by-step funnel, ensuring clarity, usability, and high completion rates.
User Journey
Key Contributions
Frontend Architecture
- SPA-like flow with Vue.js
- Modular components
- State management across steps
UI/UX Implementation
- Premium dark UI
- Clear step progression
- Conversion-focused UX
Performance Optimization
- Mobile-first optimization
- Smooth UI interactions
- Reduced friction
Tools & Technologies
- HTML5, CSS3, Bootstrap
- Vue.js, JavaScript, jQuery
- Adobe XD
Impact
