Audi Audit Implementation
Senior Frontend Developer
4 - 5 Months
about project
ENHANCING AUDI AUSTRALIA’S AUTOMOTIVE DIGITAL EXPERIENCE THROUGH AUDIT-DRIVEN IMPLEMENTATION
This project focused on auditing and enhancing the digital marketing and communication platforms for Audi Australia, a leading automotive brand. The primary objective was to improve usability, responsiveness, and performance across digital touchpoints while maintaining Audi’s premium automotive design standards.
A comprehensive UI/UX and frontend audit was conducted to identify inconsistencies, performance gaps, and responsiveness issues across platforms. Based on these insights, improvements were implemented across digital components and templates, ensuring a seamless, scalable, and high-quality experience across devices.
A key focus area was the design and development of responsive email templates using Salesforce Marketing Cloud. These templates were optimized for cross-device compatibility and consistent rendering across major email clients, while aligning with Audi’s global automotive brand guidelines.
Key Contributions
- UX/UI Audit & Interface Improvements
- Responsive Email Template Design (Salesforce Marketing Cloud)
- Frontend Development using HTML5, CSS3 & Salesforce Lightning
- Cross-device & cross-client email compatibility optimization
- Performance and responsiveness enhancements
- UI consistency aligned with Audi’s automotive brand guidelines
- Component structuring for scalable design systems
- Bug fixing and UI refinement across marketing campaigns
Impact
- Improved email engagement and brand consistency
- Enhanced responsiveness across desktop, tablet, and mobile devices
- Reliable rendering across major email clients
- Reduced UI inconsistencies across automotive marketing assets
- Improved performance and load efficiency of digital components
- Strengthened Audi’s premium digital experience across user touchpoints
